The Nike Air Fear Of God 1 ill be released as part of the Fear of God x Nike collection next month. The Nike Air Fear of God 1 is the first collaborative project with Fear of God founder and creative director Jerry Lorenzo. The design incorporates a double-height Zoom Air heel unit. Lorenzo has this to say about the kick:
“It is a shoe that should only be judged by the emotion it gives the kid when he first sees it — however it makes him feel. We live in a day and age when images are leaked left and right, and products are leaked without consideration and emotional attachments. I’m aiming to give a visceral experience whether the kid sees it first on Ben Simmons coming into the arena or worn by his favorite athletes on court.
In my youth…growing up in the ’80s and finishing high school in the ’90s, contrary to what’s happening now, it was our superstar athletes and our pro athletes that were informing the way that we wore our street clothes. These athletes, like Agassi and Jordan, were at the top of their game and what they wore didn’t compromise on design or beauty.”
You can pick up the Nike Air Fear Of God 1 an other items from the Fear of God x Nike collection starting December 15 at select retailers and at nike.com.