Yesterday, PUMA’s Senior Marketing Manager Clyde Edwards posted a tweet proclaiming,
“The ROC is in the building.”
Then a few hours after that tweet, more clues were laid as Usain Bolt took to his Instagram account to post a picture of himself along with Gianmarco Tamberi, Cara Delevingne, Adriana Lima, Max Verstappen and lastly J. Cole in front of a PUMA backdrop with the caption:
Basically letting the world know that everyone there was a PUMA brand ambassador.
There has been no official announcement, but there have been more breadcrumbs as fans noted that during his performance at the NBA All-Star game in February, Cole was wearing PUMA sneakers. He also rocked PUMA gear during this weekend’s 1st annual Dreamville Festival where brought out another PUMA brand ambassador, Meek Mill during his performance.
Cole joins JAY Z, The Weeknd, Rihanna, Meek Mill and more as musicians with deals with the brand.
The ROC is in the building.
— Clyde 🤷🏽♂️ (@sneakerboxClyde) April 8, 2019
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